The key is in the details

As in a game, this approach to communication sees its meaning in the search of revealing detail (or revealing details).

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Volkswagen Golf print ad campaign for "We connect" car search system

Headline: "Your Golf without the handicap of having to look for it"

Volkswagen New Beetle print ad campaign for "We connect" car search system

Headline: "Finding your New Beetle will be the most natural thing."

Volkswagen Touareg print ad campaign for "We connect" car search system

Headline: "Finding your Touareg will no longer be a mirage."