The key is in the details
As in a game, this approach to communication sees its meaning in the search of revealing detail (or revealing details).
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Volkswagen Golf print ad campaign for "We connect" car search system
Headline: "Your Golf without the handicap of having to look for it"
Volkswagen New Beetle print ad campaign for "We connect" car search system
Headline: "Finding your New Beetle will be the most natural thing."
Volkswagen Touareg print ad campaign for "We connect" car search system
Headline: "Finding your Touareg will no longer be a mirage."
© 2020 by Fabrizio Mirone