Enhancing the main benefit

Sometimes, working at the communication of a complex product, the result of many components (such as a car) it can be important to focus this communication on a particular products feature or main benefit. So the communication generally works on it transforming the benefit (and the product itself) in a hyperbolic metamorphosis, rather than emphasizing the concrete benefits.

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Volkswagen Golf print campaign xenon headlights - Subject 1
Volkswagen Golf print campaign xenon headlights - Subject 1
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Volkswagen Golf print campaign xenon headlights - Subject 2
Volkswagen Golf print campaign xenon headlights - Subject 2
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Volkswagen Polo multi collision brake system Cross-Media campaign
Volkswagen Polo multi collision brake system Cross-Media campaign
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