Dramatic tones to represent an emergency

Sometimes first of all is necessary to facilitate the needs in the mind of consumers. In some of these cases to make evident an emergency, real or not, to use dramatic tones, in terms of art direction and communication dynamics, is the main way. 

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Frolic (pet food) press and Cross-Media campaign - Subject 1
Frolic (pet food) press and Cross-Media campaign - Subject 1
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Frolic (pet food) press and Cross-Media campaign - Subject 2
Frolic (pet food) press and Cross-Media campaign - Subject 2
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Pfizer Viagra Print campaign project - Subject 1
Pfizer Viagra Print campaign project - Subject 1
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