Events that must to be cool (fashion area)
Events for fashion brands must, of course, be first and foremost consistent with the stylistic core of the brand or product that is released but must also be an opportunity to amaze, entertain and preferably have the target share contents related to the event itself.
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For the DAAD Dantone boutique I took care of the development of the creative concept, the contents and the art direction of the materials related to it of the event linked to Vogue fashion night of 2013. The event involved a particular "registration" of the public through a special mugshot. You could choose between different signs with fake, very funny fashion-related offenses. The event saw an increase of about 7000 likes in a few hours and many shares.