A big idea and a lot of space around

An approach to communication based on simple icons with a strong "stop and look", on the immediacy in reading the visual, its dynamics and a lot of space, not only physical, around the idea / icon.

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Print ad campaign "Carli balance" - Subject salad
Print ad campaign "Carli balance" - Subject salad

Headline: "The harmony of taste comes from a perfect balance"

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Print ad campaign "Carli balance" - Subject shrimp
Print ad campaign "Carli balance" - Subject shrimp
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Print ad campaign "Carli balance" - Subject sea bream
Print ad campaign "Carli balance" - Subject sea bream
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