Visual comparison for a lateral approach

Visual comparison between two or more subjects can be an excellent method and starting point to converge the focus of communication towards the main message (for example to the main product benefit).    

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OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 1
OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 1

Headline: "The care of your hair. The respect for them"

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OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 2
OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 2

Headline: "The care of your hair. The respect for them"

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OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 3
OP COSMETICS Print ad campaign for Maria Nila (hair products 100% cruelty free) - Subject 3

Headline: "The care of your hair. The respect for them"

press to zoom