When fun is strategic

A fun situation can be a good way to convey a message where the situation is perfectly consistent and functional to the message, playing with the intelligence of the target and giving him a smile.

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Publicis Dialog (ex direct communication division) print ad campaign
Publicis Dialog (ex direct communication division) print ad campaign

Headline: "Maybe it's better to change conversation" (between brand and target)

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Windex (glass cleaner) print ad campaign - Subject 1
Windex (glass cleaner) print ad campaign - Subject 1
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Windex (glass cleaner) print ad campaign - Subject 2
Windex (glass cleaner) print ad campaign - Subject 2
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