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When fun is strategic
A fun situation can be a good way to convey a message where the situation is perfectly consistent and functional to the message, playing with the intelligence of the target and giving him a smile.
Click on the images below to enlarge them and scroll the entire gallery
Publicis Dialog (ex direct communication division) print ad campaign
Headline: "Maybe it's better to change conversation" (between brand and target)
Windex (glass cleaner) print ad campaign - Subject 1
Windex (glass cleaner) print ad campaign - Subject 2
© 2020 by Fabrizio Mirone
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