When fun is strategic
A fun situation can be a good way to convey a message where the situation is perfectly consistent and functional to the message, playing with the intelligence of the target and giving him a smile.
Clicca sulle immagini sotto per ingrandirle e scorrere l'intera gallery
click on the images below to enlarge them and scroll the entire gallery
Headline: "Maybe it's better to change conversation" (between brand and target)