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Only words (the copyhead campaigns)
The word has historically been perhaps the first or one of the first players in brand communication. Even in its modern derivations it can even become the protagonist of communication, its visual hero that creates attention and at the same time immediately clarifies the message.
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Ergo national Print and outdoor campaign
Ergo national outdoor campaign on public transport
Ergo national Print and outdoor campaign - Subject 1
Headline: "Reliability" (written in German) Sub head: "We are Germans, when it's needed we can speak very clearly."
© 2020 by Fabrizio Mirone
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