The typography as a player

Sometimes using the typography as the protagonist of the visual can be a perfect art direction choice if you want to reinforce, for example, the impression that the headline is the phrase pronounced by a person (in this case you prefer more easily handwritten font to sticks) or if the typography (vintage rather than hyper modern) can be the bearer of the style of the product.  

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Print ad campaign for Agedo (National Association of Gay Parents) - Subject 1
Print ad campaign for Agedo (National Association of Gay Parents) - Subject 1

Headline: "The important thing is that he's happy".

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Print ad campaign for Agedo (National Association of Gay Parents) - Subject 2
Print ad campaign for Agedo (National Association of Gay Parents) - Subject 2

Headline: "The important thing is that he's happy".

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Outdoor ad campaign for Agedo (National Association of Gay Parents)
Outdoor ad campaign for Agedo (National Association of Gay Parents)

Headline: "The important thing is that he's happy".

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