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The typography as a player
Sometimes using the typography as the protagonist of the visual can be a perfect art direction choice if you want to reinforce, for example, the impression that the headline is the phrase pronounced by a person (in this case you prefer more easily handwritten font to sticks) or if the typography (vintage rather than hyper modern) can be the bearer of the style of the product.
Click on the images below to enlarge them and scroll the entire gallery
Print ad campaign for Agedo (National Association of Gay Parents) - Subject 1
Headline: "The important thing is that he's happy".
Print ad campaign for Agedo (National Association of Gay Parents) - Subject 2
Headline: "The important thing is that he's happy".
Outdoor ad campaign for Agedo (National Association of Gay Parents)
Headline: "The important thing is that he's happy".
© 2020 by Fabrizio Mirone
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