To communicate today a brand or product the use of videos (or various media in motion graphics) has become increasingly indispensable. In this sense it is therefore essential to be able to communicate through this media by extrapolating the essence of what must be communicated without losing sight of the clarity of the arguments, the dynamics of the tale and in general the explanatory aspect. Here are some examples of what I've accomplished, as creative director and/or art director, in this area.